Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mara Elson. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website purely for informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

– Our visited website  
– Date and time at the time of access  
– Amount of data sent in bytes  
– Source/referrer from which you came to the page  
– Browser used  
– Operating system used  
– IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) COOKIES

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Some cookies serve to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract or in accordance with Art. 6(1)(f) GDPR for the protection of our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may be stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed in the following sections about the use of such cookies and the scope of the respective collected information.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) CONTACT

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your inquiry, if it is apparent from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data is further collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by us, about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of any other data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the sending of the newsletter. We will then send you a confirmation email asking you to confirm, by clicking a corresponding link, that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. When you subscribe to the newsletter, we store the IP address entered by your internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller mentioned at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, no mail will be sent by us. You are entitled to object at any time to the use of your email address for the above-mentioned advertising purpose with effect for the future by sending a message to the controller mentioned at the beginning. You will only incur transmission costs according to the basic tariffs. After receiving your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. Insofar as payment service providers are used, we inform you about this explicitly below. The legal basis for the transfer of the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment services)

– PayPal  
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "instalment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6(1)(b) GDPR and only insofar as this is necessary for the payment processing.

PayPal reserves the right, for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "instalment payment" via PayPal, to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of default is used by PayPal for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

– SOFORT  
If you choose the payment method “SOFORT”, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to whom we transmit the information you provided during the ordering process together with information about your order in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this. You can find more information on the data protection provisions of SOFORT at: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDER

Own review reminder (no dispatch via a customer review system)

We use your email address to send you a one-time reminder to leave a review of your order for our review system, provided you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR during or after your order. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins (“plugins”) of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with the servers of Facebook. Only when you click the button will a new browser window open and the Facebook page will be loaded, where you can (if necessary, after entering your login data) interact with the plugins there.

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s data protection information: https://www.facebook.com/policy.php

9.2 Google+ plugins as Shariff solution

Our website uses so-called social plugins (“plugins”) of the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with the servers of Google+. Only when you click the button will a new browser window open and the Google+ page will be loaded, where you can (if necessary, after entering your login data) interact with the plugins there.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of the data by Google as well as your related rights and setting options to protect your privacy can be found in Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution

Our website uses so-called social plugins (“plugins”) of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is yet established with the servers of Instagram. Only when you click the button will a new browser window open and the Instagram page will be loaded, where you can (if necessary, after entering your login data) interact with the plugins there.

Instagram LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram’s data protection information: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads relevant to users, improve reports on campaign performance, or prevent a user from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad impressions. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or not logged in, it is possible that the provider may obtain and store your IP address.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked, https://www.google.de/settings/ads, whereby this setting is deleted if you delete your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make settings accordingly. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

Further information on the data protection provisions of DoubleClick by Google can be found at: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine, in relation to the data of the advertising campaigns, how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could personally identify users.

If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion-tracking cookie in your internet browser under user settings. You will then not be included in the conversion-tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

Further information on Google’s data protection provisions can be found at: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them via a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be usable or may only be usable to a limited extent if you have deactivated the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do so, you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie relating to your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future data collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics deactivate

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor streams, which is carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This allows interaction data from different devices and from different sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit any such data to Google.

You can object to data collection and storage via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device. You can deactivate it using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future data collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics deactivate

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via the pixel method

This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the case of express consent being granted, user behavior can be tracked after users have seen or clicked a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The data collected is anonymous for us and does not allow us to draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, making a connection to the respective user profile possible and enabling Facebook to use the data for its own advertising purposes, in accordance with the Facebook data use policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out exclusively if express consent has been granted in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our websites can no longer be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing; with this, we advertise for this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing only takes place if you have agreed to Google linking your web and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked to Google Analytics data by Google to form target groups.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make settings accordingly. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

Further information and Google’s privacy provisions regarding advertising can be viewed here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights as a data subject vis-à-vis the controller regarding the processing of your personal data (rights of access and intervention), about which we inform you below:

Right of access pursuant to Art. 15 GDPR: You have in particular the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria used to determine that duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for you, and your right to be informed about the appropriate safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries;

Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and/or the completion of incomplete data stored by us;

Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data where one of the grounds set out in Art. 17(1) GDPR applies. However, this right does not apply in particular if processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defence of legal claims;

Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data where one of the following applies: as long as the accuracy of your data contested by you is being verified; if you oppose the erasure of your data due to unlawful processing and instead request the restriction of its use; if you require your data for the establishment, exercise, or defence of legal claims after we no longer need these data for the purposes of processing; or if you have objected to processing on the grounds of your particular situation pending verification of whether our legitimate grounds override yours;

Right to notification pursuant to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request that it be transmitted to another controller, where technically feasible;

Right to withdraw consent granted pursuant to Art. 7(3) GDPR: You have the right to withdraw consent once given for the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without delay, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data relating to you infringes the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement.

13.2 RIGHT TO OBJECT

WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective statutory retention period (e.g. commercial and tax law retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided it is no longer required for the fulfilment of the contract or the initiation of a contract and/or there is no legitimate interest on our part in further storage.